How do you make the fantastic worlds of a theme park come alive digitally? Phantasialand provides the answer on its digital platforms: a high-quality web experience filled with lovingly crafted videos that convey emotions, spark excitement, and whet the appetite for the real, immersive experience.
However, in the past, there was a significant issue: all video content, whether decorative video loops or content videos, could only be displayed after users consented to cookies. Yet today, nearly half of all website visitors consistently reject cookies. The result back then: no videos for this significant portion of the audience.
To ensure that videos on your website reach everyone, a European video hosting solution is needed that legally allows for the display of videos without cookie consent. This is where Ignite comes into play.
Working together with Phantasialand's digital agency, the migration from Vimeo to Ignite was swiftly completed. Since then, data protection, performance, and user-friendliness have been equally prioritized in video integration.
We're excited that we've created a solution allowing every website visitor to enjoy our beautifully crafted, high-quality videos.
Or, as the performance marketer would say: Video reach has been sustainably increased.
Premium video content is costly to produce. It would be a loss if it were only available to a limited audience or if poor performance prevented it from having its full impact.
With Ignite, Phantasialand ensures that every visit to the website captures the park's fantastic worlds —improved UX, more emotion, no cookies, GDPR compliance, and impressive performance.