First party
Domain for
your Videos
A first party video domain is the key to gaining full control and ensuring the privacy of your videos. It’s considered the gold standard for modern, secure video hosting and CDN solutions.
xyz.yoururl.comDeliver videos directly through your own domain or subdomain
With First-Party Hosting, your videos are delivered directly via your domain or subdomain, such as videos.yourdomain.com. This means that your content is fully integrated into your website – for your visitors and search engines, third-party providers like us become invisible.
For implementation, you need to make what's called a DNS entry. We will provide you with all the necessary data. The process only takes a few minutes and needs to be done just once.
Important: First-Party Video Hosting is an optional feature of Ignite. We highly recommend enabling it, but it’s not mandatory. It’s available starting at “Grow” package.
Improvement of visibility and ranking.Plus, fewer issues with firewalls or ad blockers.
No issues with strict corporate firewalls
Professional video hosts use a Content Delivery Network (CDN) to quickly deliver videos. With most providers, videos from all customers are delivered via the same URL, e.g., xyz-cdn.net.
Your browser and the company's firewall can easily recognize that a video is not coming from your domain but from a URL like this. Since many clients use the same CDNs with the same URLs, these contents are often blocked by firewalls.
This is especially a problem in the B2B sector, as it affects particularly large companies. Their employees may not be able to view your videos. With your own video URL, you won't have this issue.
Better SEO ranking through your own domain
Videos delivered via your subdomain increase the relevance of your main site and improve your ranking on Google and other search engines.
No traffic loss: Unlike third-party platforms like YouTube, Vimeo, or most video CDNs, all traffic from the perspective of search engines stays on your website—this enhances user engagement and reduces bounce rates.
When you use YouTube, you are improving YouTube's ranking, not your own.
Bypass Ad-Blockers and Content Filters
Globally, there are well over 900 million active ad blockers. In many cases, ad blockers block videos from third-party platforms because they are often associated with advertising or tracking. Typically, you may not even notice it. When videos are played through your subdomain, they are not viewed as third-party content.
"Purely Your Brand: No Outsider Logos or URLs"
Ignite handles the entire infrastructure, scaling, and maintenance for you. The setup is quick and straightforward.
We explicitly do not include an Ignite logo in our player, regardless of which package you choose. With your own URL behind the videos, even our CDN is no longer visible. Even visitors who examine the page closely will notice that everything comes from your brand. Having your own URL in the realm of video hosting is a feature that, with other providers, only very large companies can afford.
Ignite is completely invisible. And we think that's great because that's how it should be. After all, it's your website.
One-Time Setup in Just a Few Minutes
One-Time Setup in Just a Few Minutes A single DNS entry is all it takes to integrate your domain. You'll find all the necessary data in our backend. If you're unable to do it yourself, simply pass the data on to an administrator of your web environment.
After the initial setup, there's nothing more you need to worry about. We'll take care of the entire infrastructure behind the scenes.
Multiple Domains in One Ignite Account
When you set up an Ignite account and want to embed videos on various websites, it's no problem. As an Enterprise customer, you can register multiple domains with us.
Benefits for DevelopersWhy not build it yourself?
The short answer is: you save a significant amount of time and money in both development and maintenance. Compared to that, the costs for Ignite are minimal – especially since a large portion of paid traffic is already included.
- No Complex Infrastructure
Ignite handles the entire infrastructure, including scaling and maintenance, so you don’t have to. - Simple Integration
A single DNS entry is all it takes. Seriously, that’s it. - Time Savings on Maintenance
No updates or infrastructure adjustments are required – we’ve got it covered. - Optimized Performance
We take care of scaling strategies, ensuring your videos perform seamlessly under any load. - API Available
Easily integrate videos into your systems using our flexible API.
Sounds interesting?
Then you can try all Ignite features for 30 days completely free of charge. No up front subscription, no need for payment details. Of course, we can also schedule a personal demo to show you what's possible with Ignite.
