First party
Domain for
your Videos

A first party video domain is the key to gaining full control and ensuring the privacy of your videos. It’s considered the gold standard for modern, secure video hosting and CDN solutions. But what does it actually mean? Here, we explain how it works and why it’s an ideal solution for businesses.

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1st-Party-Video-Hosting

With First-Party Hosting, your videos are delivered directly via your domain or subdomain, such as videos.yourdomain.com. This means that your content is fully integrated into your website – for your visitors and search engines, third-party providers like us become invisible.

Important: First-Party Video Hosting is an optional feature of Ignite. We highly recommend enabling it, but it’s not mandatory. It’s available starting at “Grow” package.

Benefits for Businesses at a Glance

Businesses gain significant advantages with First-Party Hosting – from improved visibility and higher rankings to a better user experience.

  • Improved SEO Rankings

    Videos hosted directly on your domain improves your website’s visibility in search engines. This improves your rankings and drives more traffic to your site.

  • Bypass AdBlockers

    There are over 900 million active ad-blockers worldwide. With First-Party Hosting, content delivered directly through your domain is typically not blocked. Your videos remain visible to all users.

  • Optimized User Experience

    Your visitors stay on your site – no ads, no redirects, no third-party branding to distract them.

  • Minimal Technical Effort

    Ignite handles the entire infrastructure, scaling, and maintenance for you. The setup is quick and straightforward.

  • Custom Domain

    For your visitors, only your domain is visible, even when they access videos directly.

    • SEO Benefits of First-Party Hosting

    Search engine optimization (SEO) is essential to staying visible online. With First-Party Video Hosting, you not only enhance the relevance of your content but also leverage technical advantages for improved rankings.

    • Better Rankings with Your Own Domain
      Videos delivered via your subdomain strengthen the relevance of your main website and improve your rankings on Google and other search engines.
    • Optimized Core Web Vitals
      Reduced load times and optimized video delivery improve key metrics like Largest Contentful Paint (LCP) and Time to Interactive (TTI), which are crucial for SEO performance.
    • Structured Data
      Ignite supports the integration of Schema Markup (e.g., VideoObject), making your videos more discoverable by search engines and ensuring they appear prominently in search results.
    • No Traffic Loss
      Unlike third-party platforms such as YouTube, Vimeo, or most video CDNs, all traffic from search engines stays on your website. This increases user retention and reduces bounce rates.

    AdBlockers and Content Filters – Always Visible

    Often, AdBlockers prevent videos from third-party platforms because they are often associated with ads or tracking.

    Even more frequently, corporate firewalls or content filters block access to social media and video platforms like YouTube and Vimeo for employees.

    With Ignite’s First-Party Hosting, this problem is eliminated.

    • Delivered via Your Domain
      Videos are served through your subdomain, ensuring they are not identified as third-party content.
    • Maximum Accessibility
      Your content remains visible, even in corporate networks with strict firewalls or to users with active AdBlockers.
    • No Redirects or Blockages
      Your videos reach your target audience directly, without technical hurdles or disruptions.
    Ad Blocker will block external video content

    Benefits for Developers

    Why not build it yourself? The short answer is: you save a significant amount of time and money in both development and maintenance. Compared to that, the costs for Ignite are minimal – especially since a large portion of paid traffic is already included.

    • No Complex Infrastructure
      Ignite handles the entire infrastructure, including scaling and maintenance, so you don’t have to.
    • Simple Integration
      A single DNS entry is all it takes. Seriously, that’s it.
    • Time Savings on Maintenance
      No updates or infrastructure adjustments are required – we’ve got it covered.
    • Optimized Performance
      We take care of scaling strategies, ensuring your videos perform seamlessly under any load.
    • API Available
      Easily integrate videos into your systems using our flexible API.
    Tutorial: Setup First-Party-Hosting