Video hosting without
cookies and consent
How cookie banners and two-click solutions are literally eating into your website's video reach. Discover how cookie-free, consent-free video hosting can increase your views.
Up to three out of four visitors reject cookiesThe 'consent rate' gets too little attention.
On our websites, we typically click 'Accept All.' Once we do that, the problem becomes invisible to us. We meticulously optimize our websites and campaigns, without realizing that many visitors are experiencing something entirely different.
The 'consent rate' clearly illustrates the divide between those who consent and those who opt out. It varies across companies, industries, and traffic sources. You can easily track your 'consent rate' directly through your analytics tool.
🤨 20 - 30%
Rejection rate is evident in our clients' direct website traffic. Visitors usually know the company and have a clear purpose when they arrive.
💩 30 - 50 %
Rejection rate is typical in search engine campaigns like Google or content marketing. The rate is better for well-known brands.
🤬 50 - 80 %
Rejection rate can be high in media and awareness campaigns on social networks, or in banner advertising. However, video content is often especially crucial in these settings.
“Nearly every second visitor rejects cookies. With Ignite, we've found a simple solution from Europe that allows us to showcase our videos without hiding them behind cookie banners. ”
No consent 🚫 No videos. With other providers, you're often left with just the 'two-click solution'.
Cookie banner prompt for all visitors
Video hosting providers must be listed in the cookie banner. Classifying the service as 'essential' is not permitted under GDPR regulations. If your visitors do not explicitly click 'Allow All,' the service cannot be loaded.
Two-click solutions are no alternative
To keep video content on websites, these solutions require displaying another cookie banner over the video to seek consent. This is common practice and legally compliant. Unfortunately, your visitors don't get a preview and must genuinely want to see the video. Sadly, this approach results in fewer video plays and decreases the time visitors spend on your site.
No Chance for Autoplay Content
Modern website UX often relies on autoplay videos. However, for users who haven’t given consent, a static alternative needs to be shown.
YouTube NoCookie & Vimeo DoNotTrack Are Not Alternatives
Both options aim to address the cookie consent issue. However, neither offers a true cookie-free solution, as YouTube continues to collect data and Vimeo still sets cookies. You'll still need your visitors' consent — and that means resorting to a two-click solution 💩...
Equal Representation of Options to Agree and Decline
Some companies attempt to boost consent rates by using so-called 'dark patterns.' This involves presenting options in a biased way, hiding the option to reject, etc. The legal framework is very clear on this matter and disallows most such practices. The option to decline must be given equal prominence as the option to consent.
Accessibility Often Stops Where GDPR Begins
What merely annoys people without disabilities can be completely unusable for others. In practice, two-click solutions are frequently overlooked during optimization, suffer from poor contrast ratios, or are not keyboard navigable.
'Sticky-Banner' as a Consent Trap
Many companies deploy a cookie banner that sticks to the bottom of their website. Visitors are considered to have declined consent until they actively click 'Accept.' There is no automatic agreement through continued use. With most visitors ignoring these banners, rejection rates often soar above 70%.
Skip the Cookies 🤝 Enhance UX 🤝 Boost ViewsExclusive Ignite technology makes it possible.
You see: The status quo isn't great. We consider privacy essential, but our focus is on delivering the best possible video experience on your websites & apps. That's why we've solved this problem for you. If you're looking for video hosting, you should opt for a solution that operates without cookies and without consent. Like Ignite.
Ignite Completely Avoids Cookies
We use no cookies. No essential cookies. No functional cookies. No performance cookies. No marketing cookies.
No. Cookies. At. All.
No Tracking of Your Visitors
We do not process any personal data from your website visitors. Our statistics are fully anonymized, and we even delete visitors' IP addresses.
Ignite Hosts in Europe
All our servers are located in Europe (Germany). This includes our backend application as well as our video encoding pipeline—not just the video hosting itself. An international content delivery network ensures strong performance for international traffic.
Certified by Legal Opinion
Our platform has been thoroughly reviewed by the law firm Heidrich Rechtsanwälte, and our technology has been clearly confirmed:
"[...] no data protection consent or documentation obligations regarding cookies are required. Since no technically necessary cookies are used either, there is no need to inform users about the use of cookies or to implement cookie banners. In practice, this means that videos embedded on the website will always be displayed—even if consent is refused. [...]"
100% GDPR-Compliant
That almost goes without saying. But of course, our solution is fully GDPR-compliant. In fact, we go one step further
First-Party Domain Option
If you’d like, you can connect your own domain to Ignite and serve your videos via videos.YourURL.com.
Dedicated Cloud Storage for Every Customer
At Ignite, each customer gets their own dedicated cloud storage. All necessary resources—including the video player—are hosted there. Nothing is loaded from shared or central resources on the visitor’s side. It’s a crucial detail for building a secure, cookie-free infrastructure.
With us, you're in good company. Brands and companies that already trust us:
The Real-World Impact of Cookie-Free VideoThree Ignite Case Studies.
No Videos for 50% of Visitors
Hosting a “Best of Content Marketing” award—only to have a big gray box on the homepage instead of a video? Thanks to Ignite, the case videos are now visible to everyone.
More Emotion Through Cookie-Free Video
+40% more video views: Thanks to GDPR-compliant, cookie-free integration, the video content now reaches everyone. A significant increase compared to the previous Vimeo setup.
Up to Seven Cookie Overlays per Page Thanks to YouTube and Vimeo
Our goal was to enable a seamless, engaging video experience that effectively conveys the energy and content of the event to visitors. With up to seven cookie overlays on a single page, that simply wasn’t possible before.
Featured in the Media and at Leading Events
Sounds interesting?
Then you can try all Ignite features for 30 days completely free of charge. No up front subscription, no need for payment details. Of course, we can also schedule a personal demo to show you what's possible with Ignite.
