Ignite Puts the Magic of Video on Tjark Schloesser’s Website
We couldn't resist the pun in our headline, because Tjark Schloesser, an award-winning magician, is using Ignite on his website.
Tjark brilliantly demonstrates that investing in professional video hosting is worthwhile even for small businesses. With his videos, Tjark not only conveys his magic more effectively but also increases visitor engagement and reduces bounce rates.
He achieves all this with our Starter Package, priced at just €9/month.
“With Ignite, I've finally found a tool that allows me to integrate videos into my website in a GDPR-compliant manner without having to set additional cookies, and most importantly, without compromising my page speed.
Thanks to hosting in Europe and the cookie-free solution, I am confident that I am complying with GDPR — even without being an expert in data protection. The support team had me completely convinced from the start.”
A homepage that convinces visitors with videos
For the creation of his website, Tjark prioritized the uncomplicated and high-performance implementation of autoplay videos.
The first impression is crucial to get to know Tjark as the likeable magician from Northern Germany who charmingly, humorously, and a bit cheekily brings laughter and amazement to his guests.
In implementing this with Ignite, Tjark focused on:
- Multiple autoplay videos on the homepage – Tjark effectively demonstrates the impact videos have right on the front page.
- Flexible formats – with Ignite, it was no problem to use vertical videos on the site.
- High-performance delivery – key KPIs like page speed and server load are not compromised by the integrated videos.
Most importantly, the integrated videos are available to all visitors, regardless of whether they consent to cookies in the banner or the quality of their internet connection.
“As a magician, it's crucial for me that my website features not just photos, but also videos. By integrating through Ignite, the videos can be played automatically as autoplay, and no consent is needed. Every visitor to the site can see the videos without having to accept cookies from a video hosting provider. This significantly reduces the bounce rate on the website.”
Simple Integration with WordPress
For integrating Ignite, Tjark uses his WordPress and manages the entire integration process himself without needing an external service provider. With Ignite, he benefits from:
- Copy & Paste Integration: After uploading to Ignite, the video and video player can be embedded with a simple copy and paste.
- HLS Streaming and Optimized MP4 Files: Uploaded videos are automatically provided as streaming files and MP4 files in various qualities.
- Video Hosting in Europe: Data protection made in Germany – all videos are hosted in compliance with GDPR.
- Increased Reach: By avoiding tracking technologies, more viewers are reached who previously left due to cookie banners.
Besides the videos on the homepage, there is a dedicated “Videos” page to convince visitors of his skills. With about 35 minutes of video material, a classic WordPress integration with MP4 files can accumulate several hundred MB of data, potentially causing long wait times for visitors. With Ignite, these videos are streamed adaptively (according to the network quality of the visitors), without delay and in the best quality possible.
“The player is easy to set up and integrate into your website. It requires little technical knowledge, so it can be done in just a few minutes. With adjustments in HTML and CSS, you can further customize the videos to match the CI of your website.”