Autoplay wasn't a design choice. It was a requirement.

The new website is built on video: in the header, across pages, throughout posts. Vienna's identity as a film city needed to be felt the moment visitors arrived, with no click required. Not as a nice touch, but as the central communication medium.

That created a specific technical challenge. Embedding video through mainstream third-party platforms comes at a cost: cookies, trackers, and consent requirements. Anyone who dismisses the banner sees nothing. For a website that is fundamentally built around moving image, that's not a minor inconvenience, it's a core problem.

“Video isn't a nice-to-have for us — it's at the heart of everything we communicate. With Ignite, we found a partner who genuinely understands that. Working with them was straightforward, the communication was direct, and the focus on finding the right solution for us really stood out. Fast responses, hands-on support, and a solution tailored to our needs. The results speak for themselves: our videos now work for everyone, no exceptions.”

Sclable handled the full end-to-end relaunch: concept, implementation, go-live. For the project to work, they needed a platform that could deliver consent-free autoplay, fully GDPR-compliant and without workarounds. Several providers were evaluated. None could meet the bar:

“The homepage concept depended on video playing instantly — that first impression couldn't be conditional on someone accepting a cookie banner. We evaluated multiple platforms. For most of them, genuine GDPR compliance and true consent-free embedding were mutually exclusive. Ignite was the only solution where we didn't have to compromise. The development team supported us quickly and directly throughout the integration — that made the entire relaunch significantly smoother.”

This is what happens when video hosting doesn't get in the way.

Since the relaunch, the website works exactly as intended. The Vienna Film Commission can focus on what they do best: positioning Vienna as a premier filming destination. Here's what Ignite made possible:

• Autoplay on the homepage: Visitors are welcomed with video that starts immediately. No click, no delay.
• Dedicated showreel page: A curated space for location videos and showreels.
• Consent-free embedding: Videos play for every visitor, regardless of cookie choices.
• GDPR-compliant hosting: No data transfers to third countries, no external trackers.
• High-quality delivery: The Vienna Film Commission's showreels are professionally produced. Adaptive streaming ensures they look that way on screen too, adjusting to each visitor's connection without sacrificing sharpness or impact.
• Simple embed integration: Upload a video, copy a short code snippet, done.
• Accessible pricing: All of this runs on one of Ignite's smaller plans. Professional video hosting doesn't require an enterprise budget.

For an organization competing internationally for attention as a filming destination, this isn't a technical footnote. It's the difference between a website that convinces, and one that's only allowed to try after someone clicks "Accept."