When Theatre Begins Online.
The Video Experience at Volkstheater in Munich

At Volkstheater in Munich, storytelling does not begin when the curtain rises. It starts online. As a major cultural institution with a strong artistic identity, the first digital impression is part of the overall theatre experience.

Until recently, the theatre’s website was largely static. Video was used only occasionally and could not fully unfold its impact. Integration options were limited, and videos were not consistently visible to all visitors. For a theatre built on atmosphere and emotion, this was a clear limitation.

“We deliberately chose to bring more video onto our website to give visitors a clearer impression of our productions. Ignite is the right partner for us, combining usability, privacy compliance and high-quality integration.”

The objective was clear. High-quality videos should be integrated directly into the theater's own website. Autoplay. Visually embedded. In a quality that reflects the artistic standard of the productions. At the same time, the solution had to be privacy-compliant and aligned with the responsibility of a publicly recognized cultural institution.

Today, Volkstheater in Munich uses autoplay videos as a core element of its web presence. The content is part of the digital staging, drawing visitors into the world of each production before they even enter the theatre.

A key part of the project was the conceptual groundwork. Rather than adding as much video as possible, the focus was on strategic placement. Decisions were made about where video adds value, how content should be optimized, and how it supports the dramaturgy of the website. The result is a deliberate and focused use of video, designed to work within realistic resource constraints.

“For us, it was essential not just to receive a technical solution, but to work with a partner who stayed involved until everything worked as intended. The Ignite team supported us from concept to a fully aligned and technically solid integration.”

Perfect Video Hosting for Theatres, Cultural Venues, and Public Bodies

Ignite as a solution that makes cultural content digitally tangible

• More atmosphere on the website
  Autoplay videos bring tone, mood and artistic intent to the page from the first second.
• Video that works for everyone
  With cookie-free delivery, videos remain available to all visitors, regardless of consent choices.
• Designed to match your website
  Videos sit naturally within the site’s look and feel. No third-party branding. No ads. No distractions.
• First-party delivery, under their domain
  Videos are served as first-party content via a dedicated video domain. Most visitors will never notice, but it makes a real difference in control and consistency.
• Privacy-compliant, hosted in Germany
  A Germany-based video solution with direct support, built to meet the standards and responsibilities of cultural institutions.

Today, video is an integral part of Volkstheater in Munich’s digital presence. The website feels more dynamic, more emotional, and more closely connected to the artistic identity of the house. A digital experience that prepares, contextualizes, and inspires people to experience theatre live.