Ignite Joins the Consenter Partner Program as a Privacy+ Video Alternative to YouTube and Vimeo

The current routine: You open a website. A cookie banner pops up. You make a choice. Then you move on. New website, same game. Another new website, same game. Always different banners. Maximum confusion. No wonder 3 out of 4 people are annoyed by cookie banners.

New technologies aim to change that. Users no longer decide website by website. They decide once. In the browser or in a tool like Consenter. That decision applies immediately across websites, on every visit. The idea is a web with far fewer cookie banners.

What Consenter changes

Consenter is built for this shift. It is a consent management service that stores decisions centrally and passes them on to websites as a signal. Not as another banner, but as infrastructure. And: Consenter is officially recognised by the BfDI, currently as the only tool. That gives the topic a clear framework.

Consenter currently provides three building blocks:

• For end users: Consenter Agent
  A browser-based solution that lets people set and manage their consent centrally. This decision is then passed on to websites as a signal.
• For providers and tools: Risk Assessment Centre
  A review and analysis area that documents what data is processed for which purposes and how this should be assessed legally. This creates comparability and reduces uncertainty for integrations.
• For website operators: Consenter Banner
  A consent banner that cleanly reflects the Agent’s decision and ensures legally compliant communication on the website. This turns banner obligations into a clear process.

Why video is affected first on websites

When central rejection takes effect, you see the impact immediately with video. Many embeds depend on marketing cookies. YouTube. Vimeo. Similar video hosting providers. If users reject centrally, these embeds stop loading. Consent is missing.

The big difference: the videos do not just stop working on your website. The visitor is not deciding situationally for your company. They decide once. In many cases, that applies to all providers in a category like “Marketing”.

For companies, this is not a detail. Video sits on product pages, landing pages, help centres, and recruiting pages. If the video does not load, impact drops.

Ignite as one of the first providers in Consenter’s partner program

We are one of the first companies in the Consenter Partner Program. Not because it sounds good. Because it is the logical answer to this new reality. If consent is rejected centrally, you need video hosting that still works.

We are listed there with the “Privacy+” label. "This service lends itself particularly well to data protection-compliant implementation. You can configure the service in a way that doesn't require consent."

We respect visitors’ privacy regardless of which settings are chosen in Consenter or in a cookie banner. That is why our videos are always delivered, even without marketing consent. No tracking required.

In the end, Consenter and Ignite are moving in the same direction: less banner chaos, and privacy as a quality signal you can show, not just a checkbox. That is why we are excited that Consenter customers can benefit from Ignite.