OMR Reviews
find out more"I have finally found a tool that allows me to embed videos on my website in compliance with GDPR and without additional cookies."
Best of Content Marketing: An award showreel everyone can watch
Ignite is now a partner of the Best of Content Marketing (BCM) Award and Events, a European award for excellence in content marketing.
As part of the partnership, Ignite is taking on video hosting. Since the switch to Ignite, the videos are embedded in a more privacy-friendly way and reach more visitors.
“Nearly every second visitor rejects cookies. With Ignite, we've found a simple solution from Europe that allows us to showcase our videos without hiding them behind cookie banners.”
How Best Of Content Marketing Benefits from Ignite:
- No Cookie Banners: Videos are now integrated without disruptive cookie banners, offering a seamless user experience.
- Increased Reach: By eliminating tracking technologies, more viewers are reached—especially those who previously dropped off due to cookie banners.
- Hosting in Europe: Privacy made in Europe—all videos are hosted in compliance with GDPR.
- Showreel in Focus: The showreel on the homepage highlights the award’s best cases, with fast loading times and top-tier performance.
The old video hosting service was used with a "no tracking" option, combined with prompts in the cookie banner and an overlay on the video. While this was GDPR-compliant, it required explicit user consent, as the old hosting service continued to process personal data such as IPs. In the case of Best Of Content Marketing, we're talking about a rejection rate of almost 50% (which is standard). This means that nearly every second visitor previously saw just a large gray frame on, for example, the homepage—no video.
