Ignite and the Best of Content Marketing Award: Partnership Boosts Video Reach by 50%
Ignite is now a partner of the Best Of Content Marketing (BCM) Award and Events, Europe’s leading award for content marketing excellence.
As part of the partnership, Ignite is taking on video hosting. By switching to Ignite, the videos are embedded in a more privacy-friendly way and achieve better reach.
“Nearly every second visitor rejects cookies. With Ignite, we've found a simple solution from Europe that allows us to showcase our videos without hiding them behind cookie banners.”
How Best Of Content Marketing Benefits from Ignite:
- No Cookie Banners: Videos are now integrated without disruptive cookie banners, offering a seamless user experience.
- Increased Reach: By eliminating tracking technologies, more viewers are reached—especially those who previously dropped off due to cookie banners.
- Hosting in Europe (Germany): Privacy made in Europe—all videos are hosted in compliance with GDPR.
- Showreel in Focus: The showreel on the homepage highlights the award’s best cases, with fast loading times and top-tier performance.
Vimeo was used with the "DoNotTrack" option, combined with prompts in the cookie banner and an overlay on the video. While this was GDPR-compliant, it required explicit user consent, as Vimeo continued to set cookies. In the case of Best Of Content Marketing, we're talking about a rejection rate of almost 50% (which is standard). This means that nearly every second visitor previously saw just a large gray frame on, for example, the homepage—no video.